LONDON - Arianna O'Dell, a 30-year-old entrepreneur and songwriter based in New York City, had a tumultuous four-year journey in cryptocurrency before selling her investments in February. During her rollercoaster ride, bitcoin prices swung from under $1,000 to nearly $20,000. O'Dell may not have made optimal decisions about when to buy or sell, and missed out on the recent rally - but says she doesn't regret that. Investing $2,705 worth of proceeds into her business was better than enduring the stress of daily fluctuations, even though the price has since doubled, she said. "Honestly I've had more luck in Vegas than I've had with cryptocurrencies," O'Dell said in an interview. She is part of a relatively new class of retail investors who joined the crypto market years ago, helping propel bitcoin's price to a high of nearly $20,000. Not willing to stomach the subsequent volatility and having lost hope in a recovery, many cashed out, and are now missing the latest bonanza. Bitcoin has gained around 160% this year and was last trading at $19,239 on Wednesday, edging closer to it's all time high of around $19,666 hit in December 2017. Yet those amateur investors who have been a big part of the market, sharing advice on social media and investment forums, are not fuelling the surge, crypto experts told Reuters. "This rally is largely driven by institutional buy-in," said Tim Ogilvie, CEO of Staked, which provides institutions with infrastructure services for crypto assets. He pointed to hedge fund managers like Paul Tudor Jones and Stanley Druckenmiller including bitcoin in their broad investment strategies. Like O'Dell, however, several retail investors who had money on the line during prior bitcoin whipsaws expressed the same emotion about having divested: relief. Akram Tariq Khan, an entrepreneur in New Delhi, got into bitcoin in 2017 with assets totalling $160,000 at their peak. But the 25-year-old got spooked as the price dove by almost 50%, and sold. In all, he has lost about $10,000 in capital. "In retrospect, holding seems like the right decision, but when you've bought something at a much higher price and you see the price going down the drain there is a psychological impact," said Khan, co-founder of e-commerce company YourLibaas. "Bitcoin could have gone to $1,000 and never come back." (GRAPHIC - Bitcoin's back: https://graphics.reuters.com/CRYPTO-CURRENCIES/xlbvgzylkpq/) 'ZERO EXPECTED RETURN' Investing in cryptocurrencies is like playing roulette, some experts say, because no-one really understands what's happening. Unlike stocks or bonds, where business trends or central bank decisions can affect prices, crypto values remain an enigma. Analysts rarely pinpoint causes when prices suddenly crash, or stall for years. Even big fish are baffled. Billionaire Masayoshi Son, CEO of Japan's Softbank, spoke for many in professional investing last week when he described how he had no regrets at missing out on the latest rally, having sold out in 2018 for a loss of around $50 million. "Today it's maybe more than the price that I sold, but I feel so much better because at least I don't have to put my mind in something I don't understand," he told a New York Times event. Michael Edesess, an adjunct associate professor at Hong Kong University of Science and Technology, described bitcoin as "a not very rational investment". "To a mathematician and economist like myself, bitcoin offers a zero expected return,
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